Massey Bros. Funeral Directors invest €500,000 in new premises and state-of-the-art facilities as part of strategy for growth

Third-generation family company opens new branch in Blackrock

Monday 23rd May 2016: One of Dublin’s longest established funeral directors has signalled plans to significantly expand its business over the next five years with an initial €500,000 investment in new premises and state-of-the-art facilities.

The third-generation family business today opened a new branch in Blackrock, bringing its total branch network to ten.  And, as part of its wider expansion strategy, the company has also refurbished its funeral home in Dublin’s Thomas Street and created a state-of-the-art mortuary facility at its Cork Street premises.

Speaking at the opening of the new branch at Newtown Park, Blackrock, managing director Freddie Maguire said that the company has ambitious plans to bring new products and service to market over the next 24-months, as well as open a number of new branches in key locations around Dublin city and county over the next five years, both of which have the potential to create up to 15 new jobs.

“Massey Bros. is a growing business, evidenced by the fact that we now arrange approximately one-in-four of all funerals in the areas in which we have a presence,” said Freddie Maguire.

“The service we offer is one that enables families to honour the lives of their loved ones.  To do that in a meaningful way, we have to be innovative, particularly as today there is no such thing as a ‘standard’ funeral.  Over the last number of years we have developed a range of new products and services such as a Harley-Davidson hearse, spaces for civil funerals and pre-paid international repatriation funeral plans helping us to reach a far wider target audience and deliver steady and consistent market share growth.

“Massey Bros. has always been about serving the local community – that ethos is something that has stood the test of time for the business and is something that we replicate in all of the areas in which we have a presence.  The importance of family is also something that has stayed with us – family taking care of family – ours always has been a family business and, I hope, always will be.

“Blackrock is a strategic location for us, not least because it is an area that we, as a family, have had a long association with.  And, we consider it a privilege to have the opportunity to serve the people of the south county Dublin area.”

Massey Bros. is the original ‘Massey’ funeral provider in Dublin and was established in the Liberties by the current managing director Freddie Maguire’s mother – Cissy Maguire (née Massey) – in the 1930s.  And, despite being perceived to be a male dominated industry, the female influence continues to be very much in evidence today as half of the company’s board members and employees are female and seven of the company’s ten funeral homes are managed by women.

The company’s new branch at Newtown Park, Blackrock comprises a space in which families may hold a ceremony of their choice; a Skype facility so that mourners living overseas may attend a funeral via the internet; two chapels of rest; and a small garden of reflection.

Update on ease of Government restrictions on funeral services, as of Monday 6th September.

Numbers attending funerals

From Monday 6th September 2021, all funeral venues (including churches, crematoria and other venues) can accommodate 50% of their usual capacity – this will, obviously, vary depending on the venue and our funeral directors will confirm exact capacities with the venues.


The 50% capacity rule also applies to funeral homes/chapels of repose. However, Irish Association of Funeral Directors is advising its members to take a cautious approach to the re-introduction of public wakes at their premises. From a practical point of view, it may be difficult to manage the numbers attending a funeral home and to prevent an unsafe situation from developing. Families should consider continuing with private reposings for family only or by family invitation instead.

The following safety guidelines should continue to be followed;

  • Mask-wearing in all indoor settings
  • Physical distancing
  • No hand-shaking
  • No condolence books
  • Provision of hand sanitiser
  • Use of directional and safety signage
  • One-way systems in funeral homes where possible
  • Regular hand-washing, coughing & sneezing etiquette and surface sanitising